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Elizabeth Schools

Elizabeth School District unveils changes in logo, website

Branding, ease of use among factors that drove updates


Families with students in the Elizabeth School District may have noticed something different when they go to the district's website. The Elizabeth School District switched from an address of elizabeth.k12.co.us to elizabethschooldistrict.org the first week of July, with the old URL redirecting to the new one.

The district has also implemented a new logo.

“The new logo helps us with branding and what we are and what we do,” said Elizabeth School District communications director Melissa Hoelting.

According to a post on the new website, “The clean style of the new logo makes it easily replicable and memorable and the established font and color scheme will help maintain consistency of appearance.”

The district's objective in establishing the new website was to continue “strengthening communication within our community,” according to a post there.

“The new URL is a lot easier to remember,” Hoelting said, and “the old website will redirect.”

Elizabeth's five schools also have new web addresses that reflect the simplified version of the district web address.

The schools' websites were previously “somewhat similar” to one another, Hoelting said, but they are more similar now and easier to navigate.

“It's a big change from what we've had before. I think people will find it a lot more interesting and easier to find what they're looking for,” Hoelting said.

The new website is more user-friendly between devices since it resizes and responds according to the device being used.

The district website has a video on the homepage that tells its story, photos that scroll on schools' websites and a new calendar section.

Hoelting also highlighted the new ability to share information across sites.

“One of the things that is great is that we can easily share information. We can post an item to the whole district,” Hoelting said. “We used to have to post on each individual site.”

The website makeover project started in November as director of technology Marty Silva visited with all the schools and district leadership to get an idea of what they wanted to see for the new website.

The new site design was created by Black Board, described as a well-known vendor for creating website designs.

Once the bones of the site were hosted, Silva and his staff were responsible for the migration of content from the old site to the new one.

The timing of the migration was partly inspired by the July 1 expiration of the district's contract with their site host.


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