Schlotzsky's announced that in addition to its new Greenwood Village location, the company will unveil six "Lotz Better" reimaged restaurants …
Schlotzsky's announced that in addition to its new Greenwood Village location, the company will unveil six "Lotz Better" reimaged restaurants throughout Denver. As part of its nationwide initiative to reimage the entire franchise system by the end of 2011, the reimage, which includes more than 350 Schlotzsky's restaurants worldwide, features a refreshed color scheme and a circle theme that reflects the unique round sandwiches offered by the restaurant.
"It is an exciting time for the Denver Schlotzsky's locations as we create an even better in-store experience for our guests," said Brandon Poarch, owner of the Schlotzsky's in Longmont. "The ‘Lotz Better' look appeals to everyone, from adult to child, and provides a fun, fresh dining experience for the entire family. We're thrilled to introduce our fans to the reimaged restaurants and attract new customers with our fresh look."
The reimaged Schlotzsky's feature vibrant colors, playful slogans, and new artwork topped off with a new service model where crew members hand-deliver food to the tables. In addition, the Schlotzsky's located in Longmont, Highlands Ranch, Denver and Greenwood Village also feature a partnership with sister company Cinnabon that offers two brands under one roof.
"Part of our growth strategy is to reinvigorate the brand with a fresh, new look while still maintaining the core of our business-our food," said Kelly Roddy, President of Schlotzsky's. "We have already signed a number of multi-unit deals with new and current franchisees since unveiling the new prototype and co-branding deal with Cinnabon." Roddy added that the ‘Lotz Better' look will be applied to all new construction.
With more than 350 locations worldwide, Schlotzsky's continues its growth momentum by aggressively targeting markets in Texas and in untapped markets around the country including Atlanta, Charlotte, Denver, Orlando, Tampa, Kansas City, Nashville, Phoenix, Raleigh and St. Louis for multi-unit developers. Roddy added that, ideally, Schlotzsky's plans to have between 600-700 locations by 2015.
For information on menu offerings, participating locations, or to find the nearest location, visit www.Schlotzskys.com.