Castle Rock's first Whole Foods is set to open on April 2, the store has announced, and construction is still underway on the Castle Rock location of Tex-Mex eatery La Loma. The 43,000-square-foot …
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Castle Rock's first Whole Foods is set to open on April 2, the store has announced, and construction is still underway on the Castle Rock location of Tex-Mex eatery La Loma.
The 43,000-square-foot Whole Foods grocery store will be the latest in the 166-acre Promenade at Castle Rock development on the north edge of town. The grocery store, located at 6384 Promenade Parkway, will open its doors for the first time at 9 a.m. that Thursday.
Free coffee, food and music will welcome shoppers in on April 2, and the first 300 will receive a custom Whole Foods Market Castle Rock tote bag. Store hours after the grand opening are 7 a.m. to 10 p.m. daily.
“It's an additional part of our merchandising plan for the whole (Promenade) property and kind of fills out the gap of your organic grocery store,” said Peter Cudlip, principal at Alberta Development Partners. “We feel it's very important and helps the town.”
Castle Rock shoppers can expect many of the amenities common in Whole Foods stores — full-service butcher services, a seafood counter, specialty foods and cheeses, in-house bakery products and products from local growers and producers.
The new location also includes an in-store restaurant and taproom, Genji Izakaya and Ramen Taproom, plus a coffee and juice bar. The store brings approximately 135 full- and part-time jobs to the area.
"The opening of Whole Foods has been highly anticipated in Castle Rock, and our surrounding communities," Mayor Jason Gray said. "It offers another great, healthy grocery option for our residents and it will bring more investment and employment opportunities to the town. Additionally, sales tax revenue from Whole Foods will further help us provide core services, such as fire, police road maintenance and park maintenance."
Nearby, construction is still underway on La Loma, a Tex-Mex and Mexican eatery founded in Denver by Savina Mendoza, whose recipes still inspire the menu, said director of operations Deanna Price of Brinkerhoff Hospitality. La Loma has a location in Denver and opened Sierra, an American and Southwestern restaurant in Lone Tree.
La Loma does not have a set opening date in Castle Rock but aims to be up and running by early July. The menu in Castle Rock will be the same as La Loma's flagship location in downtown Denver, complete with a tortilla machine where diners can watch cooks make the tortillas in-house.
The approximate 250-seat, 7,500-square-foot restaurant will have semi-private dining space, an outdoor bar, floor-to-ceiling glass, brick and copper accents — all aesthetically similar to the Sierra, Price said. The number of seats may change as construction continues.
Price said Castle Rock's growth as a whole and throughout the Promenade area attracted them to town.
“I think it's pretty obvious that Castle Rock is an up-and-coming area and that it's growing, and it's going to continue to grow,” Price said. “I just think it was a really easy decision with the growth of the area, and we just wanted to be a part of that.”
Cudlip said he is in talks with three to four more sit-down restaurants looking into opening locations at the Promenade, although he can't announce them until contracts and leases are signed, he said.
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