Kiowa logo shop about more than embroidery

Royal B Threads aims to bring out best in customers’ promotions

Geraldine Smith
Special to Colorado Community Media
Posted 8/12/19

A seemingly timid young woman steps gingerly into the room, taking a deep breath to fuel her resolve. Clutching a piece of paper, the symbol of looming change, she waits. The girl behind the desk …

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Kiowa logo shop about more than embroidery

Royal B Threads aims to bring out best in customers’ promotions

Posted

A seemingly timid young woman steps gingerly into the room, taking a deep breath to fuel her resolve. Clutching a piece of paper, the symbol of looming change, she waits. The girl behind the desk will surely recognize she is inept after seeing the paper and her confidence falters. However, an encouraging smile and a warm greeting give her hope to trust and she hesitantly hands over the damp image of her crudely sketched logo. A new and frightening business venture will grow from this encounter for her.

Just such a scenario repeats time after time at Royal B Threads in Kiowa. Bailey Volock, the owner, generates logos that are the first step in fashioning promotional products for businesses. People are often nervous and uncertain when they first approach Bailey, but she instantly puts them at ease and together they produce something that represents the client’s vision.

Her mantra is, “Your vision, our passion.”

Bailey’s message to prospective clients is, “I want you to come in and feel comfortable and bring me your ideas and we can go from there.”

She never disregards or judges an individual’s vision but can and will offer solicited advice or make gentle suggestions for a logo that a client can proudly display on banners, business cards, hats and apparel. She can take hand drawn logos on any medium or photographs and with the enormity of the talent at Royal B Threads create the best product possible.

She says, “They give us a baseline and we start from there.”

Bailey adds: “The goal is to provide one-stop shopping where the customer brings us a logo or we create the logo and customer can get everything here. We keep the logo on file and this makes it easy for reordering.”

One-stop shopping includes providing the promotional products for the logo. The services offered by Royal B Threads include but are not limited to laser printing, screen printing, embroidery and vinyl decals using the customer’s logo or any other message.

Lest there be a lull or time for a nap, Royal B Threads also runs online stores on their website for fundraisers, associations and individuals who do not want to house copious amounts of inventory. Royal B Threads takes and fills the orders for the businesses, relieving the owner of the stress and of tracking and shipping merchandise.

Bailey is originally from Albuquerque, New Mexico, where her family owns a working cattle ranch run by her aunt and her sister. She came to Colorado at 21 after being diagnosed with cancer to live with her parents and recover. Never idle for long, she began to do embroidery using a tiny machine, for friends and then friends of friends. As she finished her cancer treatments and graduated summa cum laude from college, she began to concentrate on her business, and now Royal B Threads ships to 48 states and nine foreign countries. Bailey is also responsible for logos for Elbert County, the towns of Kiowa and Elbert, Parker schools’ sports teams and many businesses and associations.

Cancer is not the only obstacle Bailey faced with courage and optimism. During the Kiowa fire in March of 2018, her shop burned, forcing her to move to the current location. Equipment melted while water and smoke damage finished off everything else. Opening within 67 days of the fire was no small feat but was made possible by Bailey’s will to succeed. She does acknowledge, “I have a lot of drive to succeed.”

Despite these obstacles, Bailey still finds humor in most situations, readily laughing at her own challenges. The Kiowa fire was no exception when the goats were turned out as their houses melted and with a chuckle she relates that, “There are pictures of the goats in the barn on top of the hay calmly eating amid all the commotion.”

And finally, just where did the name Royal B Threads originate? Not surprisingly, Bailey was 2012 Elizabeth Stampede Queen and before that reigned as Rodeo Queen in New Mexico, and a reference to her imperial past seems only fitting.

Royal B Threads is at 212 Comanche St. in Kiowa. Find Royal B Threads at www.royalbthreads.com or call 505-553-6276.

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