Sheriff unveils new logo on patrol cars

Norton makes good on campaign promise

Tabatha Stewart
Special to Colorado Community Media
Posted 4/1/19

Lance Tomey, 42, noticed something different when he traveled through Elbert County for work recently — Elbert County Sheriff’s Office patrol cars were sporting new red, white and blue logos on …

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Sheriff unveils new logo on patrol cars

Norton makes good on campaign promise

Posted

Lance Tomey, 42, noticed something different when he traveled through Elbert County for work recently — Elbert County Sheriff’s Office patrol cars were sporting new red, white and blue logos on their sides.

“I always thought there were just a few patrol officers when I drove through Elbert county,” said Tomey. “I saw several last time I went through, and they’re pretty noticeable with the stickers on the cars. I wonder how many times I’ve actually passed or been followed by a county deputy in the past and didn’t know it.”

Elbert County Sheriff Tim Norton said the newly marked cars began rolling out several weeks ago, and now every daily patrol car in the fleet is clearly marked with the new logos. Previous administrations had run an unmarked fleet of patrol cars, and that, according to Norton, needed to change.

“One of the biggest things I heard during the campaign that people weren’t happy about was the unmarked cars,” said Norton. “I do have some undercover cars and cars for surveillance, but the majority of our fleet is fully marked.”

Designing the new logo was a team effort, according to Norton, and has been receiving great reviews from community members.

“We really wanted it to pop — we wanted people to be able to see it,” said Norton. “We ran it by a couple of different people, and knew we wanted the American flag, the red, white and blue. Then we decided on a letter font.”

Keeping the county residents safe and making them feel secure is just one of the reasons Norton said the marked cars are necessary.

“I believe it’s a huge crime deterrent. The bad guys see us everywhere, and people know we’re out there,” said Norton. “This should also give people in the rural areas confidence that it’s a real police officer out there instead of an unmarked car out there in the middle of nowhere. We’re here to help and we’re here to be seen.”

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