Ashley Dieterle
Elbert County businesses looking to develop or upgrade their Web
sites can now do so with a little help from another business.
Content Pros, owned by John and Nancy Clark out of Simla, is
designed to help businesses expand their online presence.
The couple moved to Elbert County a year ago, and work together
with businesses to create Web sites that are suited for their
business and appealing to their customers. Nancy Clark said with
today’s economy, the Internet is a much more effective form of
marketing and advertising. Some businesses think they cannot afford
or maintain a Web site, she said.
“Businesses don’t have to increase their budget. They just need
to reallocate their funds to increase their exposure without
breaking the bank,” she said.
Content Pros begin by traveling to the business and meeting with
representatives to evaluate an existing Web site, or discuss a new
one. Nancy said she and her husband help businesses figure out the
their Web goals and from there they can build a site with those in
mind.
“Finding the goals is really important,” she said. “We are here
to sit down with them and work with them, ultimately it is up to
them.”
Content Pros provides the administrative tools to allow
businesses to continue to upgrade their Web sites on their own and
gives them the freedom to move forward as the business sees fit.
She said it is important for businesses to keep an existing Web
site because customers can become skeptical about a business after
they visit an outdated Web site.
Nancy said it is important understanding the customer’s buying
needs and their evaluation of the business’ products. Therefore,
Content Pros works to design a Web site that will be user friendly
to customers who can easily browse and ultimately use to make a
purchasing decision.
“Customers use Web sites to educate themselves about a business.
A Web site allows a business to lure them in,” she said.
Content Pros’ goal is to bridge the gap between the printed
advertising and marketing material to the Internet to help
businesses expand.
“Web site information is more readily available than a Yellow
Page ad for example,” Nancy Clark said.
Businesses or individuals interested in discussing an existing
or new Web site can contact Content Pros at 719-541-5300 or by
e-mail at nancy.clark@contentpros.com.
People can also visit www.contentpros.com for more
information.
— New business designs sites
— Couple works to provide necessary tools for Web sites
